24 Mar 2021

T-Circular: the Consumer as an active part in the circularity of Textiles


In the European Union, the amount of clothing purchased per person increased by 40% in just a few decades, driven by the fall in prices and the speed with which fashion reaches the consumer. And many of these pieces are not even used. Clothing represents between 2% and 10% of the environmental impact associated with the consumption of textiles in the European Union.

To reduce the impacts associated with the consumption of textiles, it is necessary to promote their reduction and reuse. Therefore, within the scope of the LIPOR Prevention Plan, we launched the T-Circular (Textile-Circular) initiative that aims to give Citizens the tools to allow them to make more conscious choices and adopt sustainable habits, for their own benefit and for the benefit of the environment.

If you pay attention to the clothing cycle, there is enormous potential in terms of what each of us can do as a consumer!

Integrating circularity practices into Citizens' day-to-day activities, avoiding waste and making conscious fashion attractive, are the main objectives of this initiative, which has the partnership of Lady in Green.

The initiative will take place on digital media and will wrap up with the launch of a challenge at the European Prevention Week, which will take place from 20 to 28 November 2021. Be aware and participate!

Moving towards a more circular economy also implies the adoption of changes in the way we consume daily and of course, how we dress!

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