Nutrimais Solidário: LIPOR Campaign Donates 5% of Sales to Portuguese Firefighters

LIPOR, through its Nutrimais® products, has just launched the "Nutrimais Solidário” initiative—a campaign that combines the promotion of sustainable agriculture with social solidarity, aiming to support Portuguese firefighters by donating wildfire-fighting equipment.

The campaign, which will run until May 31, 2026, targets Nutrimais® brand partners and commercial affiliates, encouraging active participation from agricultural businesses and distributors in recognizing the vital work of fire brigades, who play a key role in protecting communities and natural landscapes.

According to the Participation Terms, for every €5,000 spent on Nutrimais® products, participants may benefit from a 5% solidarity discount, which must be fully used to purchase and deliver wildfire-fighting equipment to a fire brigade chosen by the distributors and resellers.

Entirely voluntary, the "Nutrimais Solidário” campaign is more than a promotional effort—it is a gesture of social and environmental responsibility that reinforces LIPOR and Nutrimais®’s commitment to sustainability, solidarity, and territorial protection.

With this initiative, Nutrimais® demonstrates, once again, that valuing resources, soil, agriculture, and environmental promotion is essential to maintaining ecosystems—and can go hand in hand with supporting institutions that protect lives and forests every day.